Japanese Anti-Sexual Violence Ad, #ActiveBystander, Becomes Online Hit
The privately made ad aims to enlist the help of onlookers to change Japan’s permissive approach to sexual violence toward women.One of Japan’s most striking public awareness commercials was released last month, but you won’t see it on TV because it was not made by Advertising Council Japan. The #ActiveBystander campaign against sexual violence toward women was made by two Japanese women and is raking up views on social media and understanding among watchers.The ad portrays six common cases of sexual harassment that women in Japan experience on a daily basis: upskirting on an escalator; a ‘but...