adidas
Adidas CEO Björn Gulden has criticised a lack of communication by the German Football Federation (DFB) around a new national teams kit deal but conceded they would have not matched the reported offer from rivals Nike. Gulden told the Frankfurter Allgemeine Sonntagszeitung paper that Adidas had only been able to submit one offer and not been given an opportunity for further negotiations, a practice he named unusual in the business. "I would have wished for a talk with the DFB," he said. The DFB announced in March that they would end a decades-long partnership with Germany-based Adidas in 2026 a...
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US sporting goods maker Nike may no longer sell some sports trousers in Germany that feature three stripes after a judge found these are too similar to the designs of rival Adidas, in a court decision on Tuesday. The Dusseldorf Higher Regional Court made the decision after an appeal but it dismissed Adidas' objections to four other pairs of Nike trousers that also feature stripes. Unlike the Dusseldorf Regional Court, the Higher Regional Court saw sufficient differences to the Adidas design in these trousers. "Not every side stripe pattern on sports trousers is to be prohibited," the court sta...
DPA Breaking News
German sporting goods group Adidas has achieved robust growth at the start of the year - with the exception of the important North American market. There, sales in the first quarter fell by 4% on a currency-adjusted basis, the company announced when presenting its final figures on Tuesday. Wholesale in North America had recently suffered from continued high stock levels. In contrast, currency-adjusted sales in China rose by 8%. One of the biggest growth drivers was Latin America with an increase of 18%. Europe also recorded double-digit growth of 14%. Group sales rose by 4% to just under €5.5 ...
DPA Breaking News
German sports goods makers Adidas has reported its first quarter preliminary operating profit at €336 million ($357 million), up from €60 million the year before. Quarterly currency-neutral revenues increased 8% from the prior year level. In euro terms, the company's revenues grew 4% to €5.4 billion from the prior year. The company has increased its full-year guidance as a result of the better-than-expected performance during the quarter. Adidas now expects currency-neutral revenues to increase at a mid- to high-single-digit rate in 2024. Previously it was expected to increase at a mid-single-...
DPA Breaking News
German Economics Minister Robert Habeck met with leaders of the nation's football body DFB on Wednesday after criticing them for a switch of national teams kit providers from Adidas to Nike. "Thank you DFB for the good exchange," Habeck said on Instagram alongside a photo of him in conversation with DFB president Bernd Neuendorf and managing director Andreas Rettig. Habeck was wearing the pink away shirt the German team will be using at this summer's European championships. "The kick-off is in 65 days. I am looking forward to the Euros and the DFB team," he said. The DFB announced last month t...
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The German Football Federation (DFB) has welcomed swift action from sports goods makers Adidas to change the design of the number four on national team shirts in the wake of criticism that it resembled a Nazi symbol. Women's national team player Bibiane Schulze Solano wore the new-look number when she came on as a substitute in Friday's 3-2 win in Austria in a Euro 2025 qualifier. "We are very happy that it worked out, FIFA has also given its approval," the DFB said on Saturday, referring to the world governing body FIFA. Social media users had criticised the design of the new shirts because t...
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