Spotify on subscription growth, world music and the next big opportunities in streaming
2023 was a record breaking year for subscriber growth at Spotify but with sluggish economic growth and the cost of living crisis, how will the music streaming giant continue its solid growth trajectory whilst transitioning to a more efficient, more profitable company? Speaking at the 2024 Cannes Lions Festival of Creativity Gustav Gyllenhammar, Vice President of Subscriptions and Markets at Spotify said part of the answer lies in connecting with new global audiences - both from the artist and audience side - whilst continuously looking for ways to create value for existing subscribers through ...