attractiveness
Women tend to consider taller men with broader shoulders more attractive, masculine, dominant, and higher in fighting ability, according to recent research published in Evolutionary Psychological Science. However, these preferences are not uniform; they are influenced by women’s perceptions of their own mate value. Previous research has suggested that physical traits like height and body masculinity are important indicators of a man’s genetic quality and resource acquisition potential, both of which are critical factors in mate selection. However, the researchers wanted to examine how these pr...
PsyPost (CA)
A recent study examined the effects of different types of scarcity—material, time, and psychological—on women’s preferences for masculinity in male faces, finding that when resources are scarce, women exhibit a greater preference for feminine male faces. This research was published in Evolutionary Psychology. Research suggests women select for facial masculinity as it predicts health and genetic quality, a desirable trait in potential partners. However, men with more masculine faces are also perceived as less faithful and more inclined towards short-term relationships. There appears to be a tr...
PsyPost (CA)
A recent study published in Evolutionary Psychological Science has found that women perceive men as more attractive when they are shown interacting with children. The research highlights how a man’s caring behavior toward children can significantly influence his attractiveness to women. The researchers conducted this study to investigate an intriguing aspect of human attraction that has not been extensively explored: the influence of a man’s caregiving behavior toward children on his perceived attractiveness to women. This focus stems from evolutionary theories suggesting that certain traits i...
PsyPost (CA)
A recent study aimed to understand whether average-sounding voices are more attractive, similar to findings in facial attractiveness. Researchers found that while average voices are perceived as less distinctive, they are not necessarily more attractive. The findings have been published in Scientific Reports. The motivation behind this research lies in understanding the factors that influence vocal attractiveness. Attractive voices are often perceived to belong to effective leaders, are favored in hiring decisions, and are preferred in romantic contexts. In facial attractiveness, more average-...
PsyPost (CA)
A study in Turkey utilizing EEG found that individuals perceived service delivered by attractive flight attendants as better. The authors believe that airline clients might be more motivated to approach attractive flight attendants, which in turn, could improve their perceptions of service The paper was published in Marketing and Management of Innovations. The aviation industry is generally considered a rapidly developing sector. Although it suffered significant setbacks during the COVID-19 pandemic, airline traffic recovered quickly. Competition in the airline industry is fierce, with options...
PsyPost (CA)
What makes a person beautiful has fascinated artists and scientists for centuries. Beauty is not, as it is often assumed to be, “in the eye of the beholder” – but follows certain predictable rules. Symmetry and proportions play a role, and though culture and norms shape our perception of beauty, researchers observe a consistently striking agreement among people on whom they regard as beautiful. Not surprisingly the beauty market has been on a steady rise (besides a minor 2020 Covid slump), reaching $430 billion in revenue in 2023, according to a recent McKinsey report. The fascination for the ...
PsyPost (CA)
New research, published in the journal Evolutionary Psychology, provides evidence that biracial people are viewed more positively than their monoracial counterparts, potentially due to the historical and genetic implications of their ancestry. This study conducted in both the United States and China found that biracial individuals were perceived as more attractive, trustworthy, intelligent, and likely to be successful than others, challenging existing notions of racial bias and favoritism. The motivation behind this study stems from a growing interest in interracial relationships and their soc...
PsyPost (CA)
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