attractiveness
What makes a person beautiful has fascinated artists and scientists for centuries. Beauty is not, as it is often assumed to be, “in the eye of the beholder” – but follows certain predictable rules. Symmetry and proportions play a role, and though culture and norms shape our perception of beauty, researchers observe a consistently striking agreement among people on whom they regard as beautiful. Not surprisingly the beauty market has been on a steady rise (besides a minor 2020 Covid slump), reaching $430 billion in revenue in 2023, according to a recent McKinsey report. The fascination for the ...
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New research, published in the journal Evolutionary Psychology, provides evidence that biracial people are viewed more positively than their monoracial counterparts, potentially due to the historical and genetic implications of their ancestry. This study conducted in both the United States and China found that biracial individuals were perceived as more attractive, trustworthy, intelligent, and likely to be successful than others, challenging existing notions of racial bias and favoritism. The motivation behind this study stems from a growing interest in interracial relationships and their soc...
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A recent study published in Evolutionary Psychology found that immunization led to an increase in perceived body odor attractiveness and a decrease in facial attractiveness. Social species, including humans, have evolved sophisticated mechanisms to detect and avoid contagious others, effectively mitigating the spread of infectious diseases within their communities. This ability to discern others’ health status is critical due to the inherent risks posed by high population densities and frequent social interactions. Researchers have identified various perceptual cues—ranging from visual signals...
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A study utilizing machine learning and various statistical techniques on a large dataset of celebrity photographs found no link between the facial similarity of celebrity couples and the duration of their relationships. The researchers discovered that only a very weak prediction of relationship longevity could be made based on the properties of the entire face. The paper was published in Symmetry. Facial attractiveness plays a significant role in shaping social perceptions and interactions. Attractive individuals are generally perceived more positively than less attractive ones. They generally...
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You might think attractive people get preferential treatment in life – and research suggests you’d be right. Some psychologists have shown this can even help people get a lighter prison sentence. More recently, however, our own study suggests that this “halo effect” is, in fact, more complicated. The halo effect is a psychological term describing how an initial good impression of someone positively colours our subsequent perceptions of them. Our first impressions are formed quickly when we meet new people and they bias how we behave towards them. When we judge a person to be attractive, this c...
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A study that analyzed over 1,500 faces from 10 different populations worldwide discovered that faces with unique facial proportions are perceived as less attractive. It was observed that males found the more feminine faces of women to be more beautiful, whereas masculinity had little to no impact on women’s perception of male attractiveness. The study also noted that facial symmetry did not influence attractiveness perceptions. This research was published in the journalEvolution and Human Behavior. From an evolutionary perspective, facial beauty is a sign of health, fertility, and good genes. ...
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A study that analyzed over 1,500 faces from 10 different populations worldwide discovered that faces with unique facial proportions are perceived as less attractive. It was observed that males found the more feminine faces of women to be more beautiful, whereas masculinity had little to no impact on women’s perception of male attractiveness. The study also noted that facial symmetry did not influence attractiveness perceptions. This research was published in the journalEvolution and Human Behavior. From an evolutionary perspective, facial beauty is a sign of health, fertility, and good genes. ...
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Does the attractiveness of a streamer influence your decision to watch, engage, or even purchase products during a live stream? A recent study suggests that the answer is yes. Researchers found that streamers who are perceived as more physically attractive not only draw more viewers but also significantly increase engagement and purchase intentions among their audience. The findings have been published in Frontiers in Psychology. The motivation behind this study stems from the rapid growth of live-streaming marketing, a phenomenon fueled by increasing internet penetration and the sophisticatio...
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Have you ever wondered what the ideal male buttocks look like? A recent study published in the December issue of Plastic and Reconstructive Surgery delves into this very question, offering fresh insights into what people consider the most attractive male buttocks. The results indicate that the perfect male backside isn’t too flat or too protrusive but strikes a balance with a moderate projection and a defined shape. However, these preferences appear to vary based on age, culture, and other factors. The drive to understand the ideal male buttocks aesthetic comes from an observed gap in existing...
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In two studies examining the perceptions of male beardedness, U.S. Hispanic women tended to assign the highest attractiveness, masculinity, fighting ability, and partner quality to drawings of male faces with light and moderate-length beards rather than clean-shaven and long beards. They also had stronger preferences for bearded men (in the drawings) than Iranian women. The paper was published in Adaptive Human Behavior and Physiology. Facial hair, or beardedness, is a secondary sexual characteristic in men. Beard growth is influenced by androgens, a group of hormones including testosterone, w...
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