Audible Sets First-Look Deal With Obamas’ Higher Ground Company
President Barack Obama and Michelle Obama have inked a first-look, multiyear audio production deal with Audible through their media company Higher Ground. The company was initially partnered with Spotify, but the streamer declined to renew the deal when the Obamas reportedly expressed a desire to have their podcasts available on more platforms, and also didn’t want to feature directly in as many podcast projects as Spotify wanted. Current Higher Ground productions will be available only on Spotify until the fall of this year when the deal expires. The Obamas’ projects on Audible will be availa...