beauty
The Spanish equality ministry has launched a campaign to combat the beauty ideals that pile pressure on women. The message? Come and enjoy the beach just as you are, however you are. The initiative focuses on promoting body positivity while challenging the tyranny of the famous "summer body." Eating only seeds and fruit while torturing yourself each morning with a series of squats and lunges. Many of us will be familiar with this kind of routine as summer approaches, as we set our sights on the illusive "summer body." And while this pressure to look good can be felt by everyone, it weighs espe...
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L'Oréal was present at in the sixth edition of the Paris VivaTech show with a 325-square-meter booth showcasing the new immersive beauty experiences developed by its main brands. On this occasion, ETX Studio caught up with Camille Kroely, Director of Open Innovation and Digital Services, who explains what the beauty sector of the future will look like -- where science meets technology -- and lifts the lid on the innovations that are poised to revolutionize beauty routines. Does L'Oréal's presence at VivaTech mean that beauty and technological innovation are now inseparable?Technological innova...
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Could Pinterest become social networks' new answer to television? The platform has announced 50 new shows on Pinterest TV including live sessions. The new partnership with media company Tastemade could give a significant boost to live shopping on the platform. Pinterest wants to become a major player in online TV. The social network unveiled this week a global, multi-year multi-million dollar strategic partnership with media company Tastemade, which specializes in culinary, decoration and travel content. Their ambition? Scale up live streaming and live shopping on the platform. As part of the...
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What will we see on Instagram in 2022? The social network unveiled its report of upcoming trends based on a survey of Gen Zers. From more sustainable fashion and cleaner beauty to the virtual and the digital -- not to mention the prevalence of social media and influencers -- find out what to expect next year on the Instagram social network. Looking ahead to 2022, Instagram has unveiled a comprehensive report on the trends to watch out for on the web in its Trend Report 2022. After interviewing 1,200 social network users, aged 13 and 24 in the United States in October 2021, Instagram has identi...
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Admit it... you've already bought a product after seeing it in a video on social media. Don't worry, you're far from being the only one. Influencers really do know how to do their job, it seems. Now, a study has found increased sales of certain products on Amazon after going viral on TikTok, making the social network a powerful marketing tool for brands. According to the study, conducted by Ines Durand at Similarweb, nine out of ten products analyzed in select Amazon subcategories showed a relationship between TikTok viral exposure and Amazon revenue, which increased by more than 85.3%, on ave...
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What will be the top trends of 2022? With the end of the year fast approaching, Pinterest is looking ahead to the incoming trends in decoration, fashion, beauty, travel and even cooking. After another year of lockdowns, restrictions and often gloomy news, internet users are looking for originality and color, and they're certainly not averse to breaking with convention. With 400 million users worldwide, Pinterest has identified 175 emerging trends that may well shape 2022. Originality and retro inspirations When it comes to beauty, watch out for eyelids, teeth and even skin being adorned with j...
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Thailand on Wednesday banned sunscreens containing chemicals that damage coral reefs from its marine national parks. The kingdom's sandy beaches have long been popular destinations for millions of tourists but concerns are growing that the lotions they use as protection from the tropical sun are harming delicate, slow-growing corals. An order came into force on Wednesday banning lotions containing oxybenzone, octinoxate, 4-methylbenzylidene camphor or butylparaben from Thailand's marine national parks. The announcement said the science showed the chemicals "deteriorate coral reefs, destroy cor...
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The social network has partnered with major cosmetics and fashion brands to launch its "Live Shopping Fridays", from Friday, May 21 to July 16. Throughout the summer, consumers will be able to discover new products from several brands, get advice, make comments, and of course buy the products presented live. Livestream shopping, which is becoming increasingly popular around the world, especially in the United States and Asia, could well become a new shopping habit in the years to come. A trend that has become more pronounced with the pandemic and its successive store closures and lockdowns, wh...
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Pumpkin pie or pumpkin soup? After the traditional pumpkin carving session, there are many other ways to recycle your jack-o'-lantern. From compost to bread rolls, facials or a vase, here are some ideas for how to reuse your old gourds.> Compost itAfter having carved your jack-o'-lantern, don't throw away the scooped-out flesh and filaments. Even if you aren't a fan of pumpkin puree, you can always use the flesh as compost in your vegetable garden. Cut-up pieces of the gourds can help prepare the soil for the winter. Mixed with dead leaves, they'll protect your most fragile plants from the col...
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