canneslions
Meta is no stranger to controversy. Last year, it was fined a record €1.2 billion for breaching EU data protection rules. Now the tech giant has paused the rollout of its AI assistant in Europe, after the Irish Data Protection Commission (IDPC) told Meta to postpone its plan to use data from Facebook and Instagram adult users to train large language models (LLMs). “We said, ‘It's sad that is your point of view. We believe it could be a different view, but you are the regulator.’ So, we pause everything and we have postponed some specific tools, what we call Meta AI, for the EU,” Laurent Solly,...
Euronews (English)
Audiences will forget what they hear, but they’ll remember how they felt. Something that’s always on the minds of creatives attempting to pack a punch in advertising. It’s why funny voices, puns, sarcasm and other humorous techniques have been deployed over the years in a bid to stand out and engage consumers. But striking the right note in a globalised advertising market isn’t easy. “With so much content being created at the same time, that kind of avalanche of content we live in right now, finding that unique humorous voice can be tricky and it tends to get sanded down by focus groups and te...
Euronews (English)
The music industry has always been a place for the application of pioneering technology. When the synthesiser was first created, though not everyone saw it as a real musical instrument, eventually it came to be accepted as a game changing tool in the evolution of music. In 2023, the iconic amp brand Marshall was sold to Swedish company, Zound for £325 million (€384.5 million). Earlier this year, Marshall Group CEO Jeremy de Maillard said that amps account for only 5% of the company’s revenue as the new focus is on digital amps and tools. With AI having the potential to radically change almost ...
Euronews (English)
Created in 1971 by a young female copywriter in the US, the now infamous L'Oréal ‘Because I’m worth it’ slogan, affirming female worth, came at a time when men were dominating the conception of female-targeted advertising. “It was at the beginning of feminism in the US. And claiming the self-worth of a woman in an advert, it was really the first time it happened,” Delphine Viguier-Hovasse, Global Brand President at L'Oréal Paris, told Euronews Culture at the Cannes Lions International Festival of Creativity. “It has been building the whole story of [**L'Oréal Paris**](VivaTech 2022: Luxury gro...
Euronews (English)
There’s been a lot of talk about personalisation and hyper-personalisation at this year’s Cannes Lions Festival of Creativity. As well as the drive by advertisers to strike up much more focused and targeted relationships with potential customers, with digital growth raising the game. Looking through a ‘personal lens’“Over the last 15 years, we've commissioned research into what makes a brand really meaningful. “What we've seen in the data is that actually there's a big shift back towards a personal lens on everything,” Joanna Lawrence, Global Chief Strategy Officer at Havas Media Network, told...
Euronews (English)
“We say, you see tennis, we see data. You see golf, we see data,” Jonathan Adashek, Senior Vice President, Marketing and Communications, at IBM, told Euronews Culture at the Cannes Lions International Festival of Creativity. The technology company is combining today’s big data phenomenon with the power of AI to equip sportsmen and women with more in-depth insights on how they’re performing, as well as how they size up against their competitors. But it’s also helping to drive up the fan experience, offering more immersive, accessible and personalised experiences, amid heightened content expecta...
Euronews (English)
AI continues to revolutionise the way individuals work, freeing up time, automating mundane tasks and improving productivity. However, it cannot replace the originality and creative power of the human mind. This is the message Colette Stallbaumer, GM of Microsoft’s Copilot and co-founder of WorkLab, wants workers to understand. Stallbaumer's message comes in the wake of recent data from a work survey organised by Microsoft and LinkedIn which highlights the surging use of AI in the white-collar workforce. The survey showed that AI is already having a significant impact on how people do their jo...
Euronews (English)
Personalisation and hyper-personalisation are trends already being jumped on by consumer-facing companies. But marketers working in the B2B sector are also increasingly recognising its value, with ‘relevancy’ now a buzz word in creative communication circles. “You want to be surgical,” Sylvain Bloche, International Digital Media and Strategy Director at Dell Technologies, told Euronews Business at the Cannes Lions International Festival of Creativity. “We use AI across various forms within B2B marketing. “One is about signals and data capture. Once you've captured more and more of these signal...
Euronews (English)
Creativity is often associated with brands and marketing, but are creative skills valued in broader business contexts? According to Deloitte Digital, companies that integrate creativity into their business strategy and transformation processes will stand out in the future. “We're pretty clear that adding creativity to business transformation is a real value add when it comes to outcomes and what it can achieve. It's the process of how you embed it that is key,” Andy Sandoz, Chief Creative Officer UK at Deloitte Digital said. What does a creative business transformation involve?Traditionally, b...
Euronews (English)
The global beauty business, encompassing skincare, fragrance, make-up and haircare, is booming. In 2022, it generated around €400 billion in revenue, according to consultancy firm McKinsey & Company. By 2027, it’s expected to grow to a whopping €540 billion, rising by six per cent each year. “Women and men nowadays love beauty and it’s something that you can’t live without. “Especially for the Asian market and Japan, everybody, even in the home, tends to care for themselves,” explained George Sugitomo, Chief Executive Officer of Shiseido Creative, for the Japanese beauty brand Shiseido. Sugito...
Euronews (English)
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