Kid Rappers Stack Likes, Pile Retweets and Watch Their Popularity Soar Through Digital Word of Mouth
Child’s PlayGone are the days when parents had to hope for a meeting with a record label to get their rapping kid a chance at fame. Through social media, moms and dads have leveled the playing field so that even preschoolers go viral for their rhymes.Interview: Luke FoxEditor’s Note: This story appears in the Spring 2024 issue of XXL Magazine, on stands now. Like Wu-Tang, algorithms are now for the children. A growing sector of child rap acts are stacking likes, piling retweets and watching their stars burst into the stratosphere through the power of the repost and digital word of mouth. Most ...