An Investor’s Guide To The Content Marketing Industry
When a business behemoth like Nike makes a bold move, we pay attention. Q2 2021 hedge fund letters, conferences and more Over the past 18 months, the footwear giant shuttered many of its stores in key markets like the U.S., Canada, and Western Europe. The Covid-19 pandemic had crushed in-store business. So Nike decided to run a new game plan. By shifting their focus from in-store client contact to online engagement, they scored a major win. And they did it through content marketing. Regaining GroundThe dust is still settling, but the pandemic has clearly changed the way we shop – perhaps forev...