creative
クリエイティブメディアは、独自の音響補正技術「Super X-Fi」を内蔵した完全ワイヤレスイヤホン...
PHILE WEB
Creativity is often associated with brands and marketing, but are creative skills valued in broader business contexts? According to Deloitte Digital, companies that integrate creativity into their business strategy and transformation processes will stand out in the future. “We're pretty clear that adding creativity to business transformation is a real value add when it comes to outcomes and what it can achieve. It's the process of how you embed it that is key,” Andy Sandoz, Chief Creative Officer UK at Deloitte Digital said. What does a creative business transformation involve?Traditionally, b...
Euronews (English)
“AI is not going to replace people, but people that use AI may be replacing the people that don't use AI.” It was a stark warning from Adobe’s Eric Hall, Chief Marketing Officer of Digital Experience Business at the Cannes Lions Festival of Creativity this year. AI's influence on the creative business sector is growing rapidly, but its exact impact is still unknown. Many leaders are trying to understand and integrate it at both the employee and broader business levels to create transformational impact and future-ready businesses. This is further evidenced by recent research by Adobe which surv...
Euronews (English)
The latest analysis, from the global advertising holding company Dentsu, pinpoints digital ad spend rising at 7.2%. “That means we’re going to see an increased amount of shift towards digital, which means digital is now 60% of the total advertising spend globally,” Will Swayne, Dentsu’s Global Practice President (Media), told Euronews Business, at the Cannes Lions Festival of Creativity. “Within digital, there are real-fast currents: connected TV, social continues to grow and retail media is really growing fast across Europe and still within the US marketplace.” Building back advertising volum...
Euronews (English)
Hit the coast of Cannes this week, and you won’t just see holidaymakers sunning themselves on the golden sands, you’ll also find a throng of creatives and communicators filling the Boulevard de la Croisette. This year’s Cannes Lions Festival of Creativity is set to welcome thousands of industry representatives. Inspiring them will be 500 speakers, ranging from monks to the CEO of Mattel, of Barbie fame. But brands, advertisers, marketers and media come together in 2024 amid continuing geopolitical and economic uncertainties, combined with rapidly changing consumer behaviours. Euronews Business...
Euronews (English)
クリエイティブメディアは、独自の音響補正技術「Super X-Fi」をアップデートした「Super ...
PHILE WEB
ヘッドホン/イヤホン関連ブランドが多数集うイベント「春のヘッドフォン祭り 2024」が本日4月27日...
PHILE WEB
クリエイティブメディアは、アクティブノイズキャンセリング(ANC)搭載完全ワイヤレスイヤホン「Cre...
PHILE WEB
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