Red Bull in the World of FGC
DashFight’s Elizbar Ramazashvili writes for Esports Insider to overview the history of Red Bull in esports and highlight the important place the brand occupies in the Fighting Game Community (FGC). Red Bull is one of the biggest brand names on this planet. It is the energy drink equivalent of Coca-Cola, Apple, or Mercedes-Benz. In many parts of the world, the Red Bull name is synonymous with energy drinks. In 1984, Thai investor Chaleo Yoovidhya and Austrian businessman Dietrich Mateschitz founded Red Bull GmbH, and three years later, they launched the company globally in Austria. Soon after, ...