David Beckham becomes AliExpress ambassador as firm faces EU probe
The former England football captain David Beckham will promote AliExpress after the site secured its biggest global brand ambassador deal to date. Alibaba, which owns AliExpress, announced the partnership on Monday as part of its publicity drive surrounding the UEFA Euro 2024 tournament. The European Football Championship, of which Alibaba is a sponsor, will begin in June. Beckham will be the face of Alibaba's 'Score More with AliExpress' campaign, which offers deals to celebrate the sporting event, although the footballer's pay packet has not been disclosed. The partnership comes after the Eu...