destinationretailer
In esports, the term ‘merchandise’ or ‘merch’ refers most commonly to branded clothing. Widely exceeding team jerseys in variety, esports apparel can be an excellent revenue earner and has become an essential part of many organisations’ business models. In the current market, the same applies for amateur orgs and content creators. Nearly everybody with a name in esports and gaming has their own merch collection these days. However, there’s more to merchandise than just revenue. Double revenue potential“It has an enormous amount of marketing potential as well,” Alex Romer, CEO of We Are Nations...
Esports Insider
Gucci, Louis Vuitton, Ralph Lauren, and Armani are just some of the latest high fashion brands to enter the esports industry. In fact, as esports continues to rise in popularity, fashion has turned into a natural commercial route for esports organisations. As a result, multiple endemic entities have invested heavily in apparel as a part of growth strategies. Whilst the esports sector has seen a variety of non-endemic fashion and apparel firms enter the space, one endemic name remains prominent — We Are Nations. Founded in 2016, We Are Nations has become a household name when it comes to esport...
Esports Insider
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