Connecting With Customers In 2021 And Beyond Through Empathy Marketing
The COVID-19 pandemic in 2020 left companies to rethink their marketing strategies, as several aspects of normal life were challenged. Since the beginning of the pandemic, businesses have had to deal with drastic changes in consumer behavior. And consumer sentiment will only keep changing, meaning marketers will have to adapt. Q2 2021 hedge fund letters, conferences and more A recent survey by McKinsey found that customer behavior has changed across several areas of life, with new trends emerging. For one, there has been a shift to online, as physical stores had to shut their doors and lockdow...