How H&M integrates tech into its stores
Just over a year ago, H&M’s IT department was heavily reduced as a result of cost restrictions. Originally there was talk of cutting 3,500 to 1,500, but in the end, it didn’t have to be that severe, according to H&M CDIO, Ellen Svanström. “The cost efficiency program hit us, and this applied to both employees and consultants,” she says. “We had to make cuts.” But after weathering the storm, the focus is now on something else. “We’ve integrated tech into our business according to an exciting model, and this requires a lot of work, focus, and strength,” she adds. “Right now we’re on a very invig...