FIFA opens up its digital collectibles platform to clubs and federations
FIFA is to make its digital platform project for selling and marketing collectibles available for federations and football clubs. The news was revealed at a recent future of football and Web 3.0 event in Monte Carlo. This means clubs will be able to make and market their own collectibles for various teams, using cutting edge technology provided by the FIFA Plus Collect platform. It is intended to help clubs and federations significantly boost engagement with football fans, as well as explore new marketing and sponsorship avenues. Football fans may see this as an exciting and innovative new way...