greenwashing
UN Secretary-General António Guterres has called for advertising agencies and PR companies to stop working with fossil fuel companies. “Many in the fossil fuel industry have shamelessly greenwashed, even as they have sought to delay climate action – with lobbying, legal threats, and massive ad campaigns,” he said. “They have been aided and abetted by advertising and PR companies – Mad Men fuelling the madness.” During a speech to mark World Environment Day in New York on Wednesday, Guterres declared that fossil fuel advertising should be banned in the same way that tobacco ads were banned beca...
Euronews (English)
Companies would be largely free to rely on carbon offsetting to back up their claims to be climate friendly, under a leaked draft inter-governmental position on a European anti-greenwashing directive, sparking criticism that one set of standards might apply to companies and another to the products and services they sell. In an updated compromise text, dated 22 May and seen by Euronews, Belgium has made what may be its final attempt to forge an inter-governmental position on a proposed Green Claims Directive before it hands over the rotating presidency of the EU Council to Hungary in July. A ke...
Euronews (English)
The anti-waste marketplace Too Good To Go, which allows 95 million international users to enjoy unsold food at bargain prices, presented a new solution at VivaTech based on artificial intelligence (AI) designed to help grocery retailers avoid food waste. "There are high volumes of food which carry a lot of data. Prices, consumption patterns, location, seasonality...We process that data in order to make sure that the food is at the right point, at the right price, at the right time, to make sure it's sold," Julie Johansen, Too Good to Go's chief commercial officer, told Euronews Next. The Denma...
Euronews (English)
Europe’s biggest pork producer has admitted that a claim its meat is “more climate-friendly than you think” violated marketing law. Danish Crown was ruled to have misled consumers by Denmark’s high court last month, in a case brought by two NGOs that marked the country’s first climate lawsuit. Campaigners from the Vegetarian Society of Denmark and the Climate Movement Association enjoyed partial success on 1 March. The Western High Court agreed the company should not have put stickers on its packaging declaring its pigs were “climate controlled”. But the court rejected the NGOs’ second claim t...
Euronews (English)
After being investigated for greenwashing, three of the UK's biggest fashion brands have signed a pledge to use only "accurate and clear" sustainability claims. Budget brands Asos, Boohoo and George at Asda all have footholds of varying sizes across Europe. Going forward, they say they will change the way they present the environmental impact of their clothes. That action comes after the Competition and Markets Authority (CMA) regulatory body probed the brands for misleading customers with their green claims. How will greenwashing be stamped out in the fashion industry?After spending almost 30...
Euronews (English)
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