Why (And How) B2B Companies Should Raise Prices Right Now
In March, a massive ship named the Ever Given ran aground in Egypt’s Suez Canal, which had knock-on effects around the world. Since then, and as we have headed out of the pandemic, other serious supply chain issues have surfaced. More recently, the great resignation has made it harder than ever to find top talent, and a recent study found that 88% of Americans are worried about inflation as we head into the holiday season. Nowadays, there is more concern than ever about something bad happening to the economy. All these issues can squeeze company profits. What should B2B companies do about it? ...