How Ukrainian social media influencer raised over $50 million for military thanks to ‘typing’
To see some of the horrors Russia’s war has brought to Ukraine, one just has to click on the #RussiaIsATerroristState hashtag on social media. Given the scale of Russia’s ongoing attacks, which have left entire cities blacked out and destroyed, and thousands of people killed, the hashtag is used daily by hundreds of people, including Ukrainian and Western officials. But not many know that the person who launched the viral campaign promoting the hashtag back in 2022 was Ukrainian social media influencer Ihor Lachenkov. He began to gain followers on the eve of the full-scale war when he founded ...