Learning From IKEA’s Ingvar Kamprad
Some brands are so powerful in their categories, so innovative in their thinking and design and so well marketed they have become synonymous with our everyday lives; quite simply, they have become iconic. Apple’s iPad or iPhone are good examples, as is Nike and their sporting equipment and Amazon and their online retail platform. And when you think of flat pack or ‘build it yourself’ furniture, the only name that comes to mind is IKEA. Q4 2022 hedge fund letters, conferences and more But its not only about product or brand awareness. The hallmark of many of the successful businesses we've stud...