Disney Plus to offer a cheaper subscription fee with adverts
Disney Plus is to offer a cheaper subscription fee to users in exchange for adverts. The streaming giant - which is currently offered ad-free to almost 130 million households worldwide from $7.99 a month or £7.99 in the UK and €8.99 across Europe - will add an ad-supported tier, although the exact price difference is yet to be announced. Kareem Daniel, the chairman of Disney's division in charge of streaming, said in a statement: "Expanding access to Disney Plus to a broader audience at a lower price point is a win for everyone - consumers, advertisers." The Disney boss went on to explain that...