marketing
There’s been a lot of talk about personalisation and hyper-personalisation at this year’s Cannes Lions Festival of Creativity. As well as the drive by advertisers to strike up much more focused and targeted relationships with potential customers, with digital growth raising the game. Looking through a ‘personal lens’“Over the last 15 years, we've commissioned research into what makes a brand really meaningful. “What we've seen in the data is that actually there's a big shift back towards a personal lens on everything,” Joanna Lawrence, Global Chief Strategy Officer at Havas Media Network, told...
Euronews (English)
Personalisation and hyper-personalisation are trends already being jumped on by consumer-facing companies. But marketers working in the B2B sector are also increasingly recognising its value, with ‘relevancy’ now a buzz word in creative communication circles. “You want to be surgical,” Sylvain Bloche, International Digital Media and Strategy Director at Dell Technologies, told Euronews Business at the Cannes Lions International Festival of Creativity. “We use AI across various forms within B2B marketing. “One is about signals and data capture. Once you've captured more and more of these signal...
Euronews (English)
Paris (AFP) - Alors que les péages en flux libre, des autoroutes sans barrière, sont appelés à se généraliser en France, les utilisateurs de l'A14 sur l'axe Paris-Normandie pourront s'en acquitter à partir de jeudi chez les buralistes, proposant la solution de paiement Nirio de la Française des Jeux. L'A14, qui relie La Défense à Orgeval, a basculé en flux libre mercredi. "Le déploiement du péage en flux libre sur les 210 km de l'axe Paris-Normandie (A13-A14) révolutionne la manière de circuler sur l’autoroute en apportant davantage de simplicité, de fluidité et de rapidité", selon le gestionn...
AFP (Français)
You’re in an Uber on route to the airport when you realise you forgot your make-up bag - an essential item for your summer vacation. Wondering whether to turn back home, an ad suddenly appears in your Uber app advertising products available at your destination airport. The ad even includes a QR code offering a discount. Suddenly, replacing your foundation seems much simpler than you initially thought… This scenario exemplifies the power of targeted, contextualised advertising on the go, also known as mobility media. How does mobility media work?This innovative advertising method is gaining tra...
Euronews (English)
“AI is not going to replace people, but people that use AI may be replacing the people that don't use AI.” It was a stark warning from Adobe’s Eric Hall, Chief Marketing Officer of Digital Experience Business at the Cannes Lions Festival of Creativity this year. AI's influence on the creative business sector is growing rapidly, but its exact impact is still unknown. Many leaders are trying to understand and integrate it at both the employee and broader business levels to create transformational impact and future-ready businesses. This is further evidenced by recent research by Adobe which surv...
Euronews (English)
Hit the coast of Cannes this week, and you won’t just see holidaymakers sunning themselves on the golden sands, you’ll also find a throng of creatives and communicators filling the Boulevard de la Croisette. This year’s Cannes Lions Festival of Creativity is set to welcome thousands of industry representatives. Inspiring them will be 500 speakers, ranging from monks to the CEO of Mattel, of Barbie fame. But brands, advertisers, marketers and media come together in 2024 amid continuing geopolitical and economic uncertainties, combined with rapidly changing consumer behaviours. Euronews Business...
Euronews (English)
Paris (AFP) - La SNCF promet que l'offre de places dans les TGV croîtra de 15% d'ici 10 ans en France, grâce en particulier à l'augmentation du nombre de trains à bas coûts Ouigo, selon un de ses responsables. "Nous allons augmenter l'offre TGV de 25 % d'ici à 2034 : 15% en France et 10% à l'international", a déclaré le PDG de SNCF Voyageurs, Christophe Fanichet, à La Tribune Dimanche. Alors que des associations d'usagers se sont élevées contre le manque de places TGV disponibles et la cherté des billets, M. Fanichet a rappelé que "l'augmentation de l'offre s'appuiera en partie sur une hausse ...
AFP (Français)
By Nathalie OLOF-ORS Bâle (Suisse) (AFP) - Art Basel, la foire de l'art contemporain qui se tient cette semaine en Suisse, a une fois encore été marquée par de très grosses ventes qui masquent toutefois une évolution disparate du marché de l'art, toujours dans le "creux de la vague", selon certains experts. La foire - qui se tient jusqu'à dimanche à Bâle - s'est ouverte cette année sur une note incertaine après un recul du marché de l'art en 2023, refroidi par les taux d'intérêt, les incertitudes macro-économiques et les tensions géopolitiques. Lors des journées réservées aux collectionneurs, ...
AFP (Français)
Austria, Finland, France and the Netherlands have called on their EU peers to back tough measures to clamp down on the wasteful trend for cheap and disposable garments, by enabling governments to levy charges on firms whose marketing strategy promotes ‘fast fashion’ consumerism. They make their case in a discussion paper, seen by Euronews, which has been circulated among national delegates ahead of a summit on 17 June where environment ministers are due to adopt their position on proposals to limit textile and food waste through amendments to the Waste Framework Directive (WFD). “While the qua...
Euronews (English)
By La redazione di 90min Il periodo di stasi, dovuto al passaggio di proprietà tra Suning e Oaktree, sembra essere alle spalle e il nuovo corso dell'Interparte all'insegna di ambizioni anche slegate dal campo ma pur sempre cruciali per il futuro del club. L'obiettivo di Oaktree è quello di affiancare la continuità a livello di risultati, sul campo appunto, a una crescita dei ricavi: proprio Marotta, neopresidente nerazzurro, ha sottolineato quanto conti tale aspetto, anche al di là di una gestione necessariamente virtuosa del club (all'insegna, come vero e proprio ritornello, della sostenibili...
90min (IT)
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