Mike Ashley’s Frasers Group ‘in talks to sell its Missguided clothing brand to Shein’
Mike Ashley’s Frasers Group is reportedly in talks to sell its Missguided clothing brand. The firm is bidding to offload it to online fashion titan Shein, according to Sky and the BBC, with the alleged talks coming only a year after Frasers took over the brand. Frasers Group bought Missguided for £20 million last year after the online fashion retailer collapsed into administration. Shein was founded in China in 2008 and has become a global giant in the world of fast fashion. Human rights groups and Western government – including the US and Britain – have accused China of committing crimes agai...