USA Is Most Valuable Nation Brand, Russia Falls In Value
USA brand value of US$26.5 trillion still #1, ahead of China’s US$21.5 trillion, while Germany overtakes Japan in #3 place with US$4.5 trillionForward-looking valuation of world’s top 100 nation brands up 7% and nearly back to pre-pandemic levels as world economy poised to recover from COVID-19Large economies return to top of brand strength ranking, with Canada claiming #1 from Switzerland, with overall brand strength score of 81.8/100Brand performance held back as global interactions suffered during COVID-19, with UAE positive exception receiving world’s top marks with score of 80.5/100Q3 202...