on3collegebusiness
It was a historic night in Oklahoma City Thursday night as Oklahoma completed the first four-peat in NCAA softball history. The Sooners brought home their fourth consecutive Women’s College World Series title, defeating Texas 8-4 to complete the sweep. It was also a huge night for ESPN, which drew record-breaking numbers for the final. Try Fubo for FREE today and don’t miss any of the action! The two games in the championship series averaged 2 million viewers, ESPN announced – including an average of 2.2 million for Thursday’s matchup. It became the most-watched final on record, including a 3%...
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Starting Friday morning in Tampa, the top 7-on-7 teams will compete in Overtime’s annual OT7 Finals. Five-star safety Trey McNutt, a top-30 prospect in the 2025 recruiting class, will not be competing in the event. Instead, he’s spending the weekend in Gainesville for his official visit to Florida. But playing in OT7 has always been a dream of the No. 2 safety in the 2025 cycle. “So, 7-on-7 for me, like I grew up watching like OT7 and all that,” he recently told On3 at the On3 Elite Series. “I’ve always wanted to do that.” That’s why he played in OT’s 7-on-7 tournaments this spring with the Fa...
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Adidas is making a big splash in the NIL space. The sneaker and sportswear giant unveiled its adizero 7 Class on Thursday afternoon. The campaign comes ahead of this week’s Overtime OT7 Finals in Tampa. The collaboration between adidas and Overtime is an extension of the multi-year partnership between the two dating back to October 2023, when adidas was named the exclusive apparel and footwear sponsor of Overtime leagues including OT7, Overtime Elite and Overtime Select. Ahead of OT7, adidas formed its inaugural adizero 7 Class, inking endorsement deals with seven top high school football recr...
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Five-star quarterback Matt Zollers is making some major moves in the NIL space. The Missouri commit and the No. 31 recruit in the nation, according to the On3 Industry Ranking, inked an NIL deal with Westwood Home Services, a service home repair and handyman resource. Located in western Pennsylvania, near Zollers’ hometown of Royersford, the partnership marks the company’s first foray into NIL. In exchange for commercial appearances and social media collaborations, Zollers has been handed the keys to a Dodge Challenger. He will use the vehicle during this summer and fall at Spring-Ford High Sc...
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The NCAA has approved a policy change to allow schools to place corporate logos in the middle of their football fields – a development in direct response to the need to find new revenue streams in the aftermath of the House v. NCAA settlement agreement. The swift move on the heels of the NCAA and power conferences approving settlement terms reflects the enormous financial stress test stakeholders are preparing for when a revenue-sharing model takes hold, perhaps as early as fall 2025. The news was first reported by Yahoo! Sports. Schools are hoping for a jolt of new, much-needed sources of rev...
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With NIL collectives across the country combatting donor fatigue, the Ohio State-driven collective The Foundation has gone outside the box to raise dollars. The collective announced plans in the fall of 2022 to launch a Florida chapter, hoping to host an annual fundraiser in the Miami area. With some of the top Ohio State boosters in Broward and Miami-Dade counties, it would be the opportunity to bring together top donors with The Foundation. The collective held its first Florida event in May, bringing together wide receiver coach Brian Hartline and wideouts Jeremiah Smith and Carnell Tate wit...
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The ailing sport of college basketball is bracing for yet another potential massive blow, as the new face of the coaching fraternity is mulling a possible departure to the NBA. Fresh off becoming just the third coach of the modern era to win back-to-back national titles, fresh off refurbishing the roster to position UConn for a legitimate run at a three-peat, Huskies coach Dan Hurley is engaged with the Los Angeles Lakers in escalating talks regarding their head coaching vacancy, ESPN’s Adrian Wojnarowski reported Thursday morning. The move could be a boon for the never-dull Lakers and for Hur...
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Opendorse is releasing new technology Thursday to assist collegiate leaders in figuring out how to operate in the next era of college sports. The NIL marketplace is rolling out a Fair Market Value (FMV) solution to assist athletic departments in distributing revenue-sharing funds. Another tool, Budgets, will assist with cap management, providing market data across sports and position groups to athletic directors. The move comes as athletes departments across the country are spending significant time this summer figuring out how to disperse revenue and find the funds to share up to $20 million ...
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For the last year and a half, Nick Garner has been tasked with creating a forward-thinking NIL model at Missouri. The chief executive officer at the Missouri-centric Every True Tiger Foundation, he helped run the collective in Columbia after overseeing Learfield’s first foray into NIL and spending more than a decade in multimedia rights. Most donor-funded collectives have opted to raise the majority of their dollars from boosters, but thanks to Missouri’s state law, Garner could think outside the box. Specifically, the law allowed the NIL collective to receive institutional funds for distribut...
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One day after the NCAA and power conferences approved settlement terms in the landmark House case, more than 1,500 student-athletes, university professionals and industry leaders gathered on USC’s campus for the Black Student-Athlete Summit. The four-day event provided the first large-scale snapshot of what a large sampling of individuals view as the most consequential top-of-mind issues as the industry hurdles toward a historic revenue-sharing model. Among the most critical issues discussed? The need to improve financial literacy among athletes. At a time when NIL is approaching its third bir...
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