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Opendorse is releasing new technology Thursday to assist collegiate leaders in figuring out how to operate in the next era of college sports. The NIL marketplace is rolling out a Fair Market Value (FMV) solution to assist athletic departments in distributing revenue-sharing funds. Another tool, Budgets, will assist with cap management, providing market data across sports and position groups to athletic directors. The move comes as athletes departments across the country are spending significant time this summer figuring out how to disperse revenue and find the funds to share up to $20 million ...
On3
One day after the NCAA and power conferences approved settlement terms in the landmark House case, more than 1,500 student-athletes, university professionals and industry leaders gathered on USC’s campus for the Black Student-Athlete Summit. The four-day event provided the first large-scale snapshot of what a large sampling of individuals view as the most consequential top-of-mind issues as the industry hurdles toward a historic revenue-sharing model. Among the most critical issues discussed? The need to improve financial literacy among athletes. At a time when NIL is approaching its third bir...
On3
College football fans are getting an in-depth gameplay breakdown of the heavily anticipated EA Sports College Football 25 video game on Friday. The breakdown focused on the new in-game feature called “CampusIQ” including the “Wear & Tear System.” ESPN analyst Kirk Herbstreit narrated the breakdown. Per EA, “As the hits add up, players wear down with the Wear & Tear System. Manage your players’ health, limit fatigue, assess the risk of injury and avoid on-field mistakes by using strategic substitutions to ensure your players are at their best with it counts the most.” Mental and player abilitie...
On3
College football fans will get their first in-depth look at EA Sports College Football 25 on Friday. ESPN analyst Kirk Herbstreit, who is also a voice in the video game, shared on Thursday that the deep dive into gameplay will drop Friday. According to EA’s YouTube page, the breakdown will drop at 10:55 a.m. ET on Friday. The original EA college football video game franchise ran from 1998 until 2013. Moving from the Bill Walsh College Football moniker to NCAA Football, the annual game was eventually discontinued. Lawsuits emerged, most notably former UCLA basketball player Ed O’Bannon and 19 o...
On3
As Division I college athletics move toward a revenue sharing model with athletes, athletic departments are looking at their budgets anew, searching for margins to come up with a roster payroll. And it has Texas A&M athletic director Trev Alberts not bemoaning shortcomings in revenue, but money seemingly being thrown away. At SEC spring meetings this week, Alberts shared his perspective: The issue in college sports has not been pulling in enough revenue, but keeping expenses reigned in. “We’ve just always had enough increasing revenue to overcome dumb expenses,” Alberts said, according to Bran...
On3
In the wake of the NCAA and plaintiffs agreeing to a historic settlement in the House case, the reality that college sports will usher in a revenue-sharing model continues to reverberate across the landscape. Perhaps as early as fall 2025, schools will begin sharing as much as $22 million annually with athletes, assuming the agreement is certified in the coming months by U.S. District Judge Claudia Wilken. For institutions, their relationship with their multimedia rights partner has never been more valuable as schools seek guidance on how best to navigate these unchartered waters in unpreceden...
On3
On3, the market leader in the Name, Image and Likeness (NIL) space, will once again host the On3 Elite Series, an invitation-only event for elite 2025 football prospects that will take place on May 28-30, 2024 in Nashville, Tennessee. The purpose of the On3 Elite Series is to educate and inform high school athletes how to safely and successfully navigate the NIL era. On3 Elite will bring in former college and professional athletes, marketing executives, legal and financial experts, and other relevant voices to a private two-day event designed for 50 top high school football recruits, along wit...
On3
On3 Elite is excited to announce the addition of Opendorse as the official partner for the upcoming second annual On3 Elite Series. Opendorse, a leading athlete marketing platform, specializes in helping athletes build and monetize their personal brands through social media and digital content. By connecting athletes with sponsors, brands, and fans, Opendorse empowers athletes to maximize their influence and generate revenue from their online presence. “We’re thrilled to support this year’s On3 Elite Series alongside the top athletes, executives and experts in the game,” said Opendorse CEO Bla...
On3
On the heels of the NCAA and power conferences reaching a settlement in the landmark Housecase, college sports’ governing body will continue lobbying to secure its long-sought antitrust exemption from Congress. Only now the NCAA will soon have an unlikely advocate: the high-profile plaintiffs’ attorneys in the House case. In a wide-ranging interview with On3 on Friday, Steve Berman, co-lead counsel for plaintiffs in the House case, confirmed that the plaintiffs will indeed cooperate with the NCAA’s lobbying efforts to secure a limited antitrust exemption that would protect the association from...
On3
On3 Elite is excited to welcome the addition of Q-Collar as the official partner for the upcoming second annual On3 Elite Series. Q30 Innovations, a groundbreaking sports science company, offers the only FDA-cleared equipment proven to help protect athletes’ brains during impacts – the Q-Collar. The collar’s innovative design applies light pressure to the jugular veins, slightly increasing blood volume inside the skull to reduce brain movement during impacts. The collaboration between Q-Collar and the On3 Elite Series highlights a shared commitment to athlete safety and innovation. During the ...
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