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The College Football Playoff is expanding to 12 teams starting with the 2024 season. The gap between the Power 4 and the other 28 Division I conferences is only growing in terms of the House settlement and revenue sharing. Now college football coaching staffs will have a new look in the 2024 season. The NCAA Division I Council voted Tuesday to expand college football coaching staffs, allowing an unlimited number of assistants to instruct athletes. At its annual meetings in Indianapolis, the 40-person council representing all 32 Division I conferences moved to allow all staff members to provide...
On3
As institutions around college sports begin to tackle revenue-sharing questions before the model takes hold, Learfield is making a bold move. The multimedia rights holder for nearly 100 Division I athletic programs has leaned on Opendorse since the inception of NIL as its marketplace provider, using it to steer brands to pitch and compensate athletes. Now Learfield is entering the dealmaking business with its own software. Compass, which has been primarily used as the athlete opt-in platform for major licensing campaigns like Fanatics and EA Sports College Football 25, is turning into a dealma...
On3
As Division I college athletics move toward a revenue sharing model with athletes, athletic departments are looking at their budgets anew, searching for margins to come up with a roster payroll. And it has Texas A&M athletic director Trev Alberts not bemoaning shortcomings in revenue, but money seemingly being thrown away. At SEC spring meetings this week, Alberts shared his perspective: The issue in college sports has not been pulling in enough revenue, but keeping expenses reigned in. “We’ve just always had enough increasing revenue to overcome dumb expenses,” Alberts said, according to Bran...
On3
In the wake of the NCAA and plaintiffs agreeing to a historic settlement in the House case, the reality that college sports will usher in a revenue-sharing model continues to reverberate across the landscape. Perhaps as early as fall 2025, schools will begin sharing as much as $22 million annually with athletes, assuming the agreement is certified in the coming months by U.S. District Judge Claudia Wilken. For institutions, their relationship with their multimedia rights partner has never been more valuable as schools seek guidance on how best to navigate these unchartered waters in unpreceden...
On3
Being a college conference commissioner is fairly good work if one can land it, with high salaries and high-profile work. And it apparently even pays well in retirement. Just ask former Big 12 commissioner Bob Bowlsby. According to recent tax filings from the Big 12 conference, Bowlsby made $17.2 million from the league in 2022, according to USA Today’s Steve Berkowitz. Bowlsby retired from serving as Big 12 commissioner in 2022. All told, the pay breaks down into three main components: Base salary, vested income, and paying out some remainder of his contract. Bowlsby’s 2022 base salary was $1...
On3
With the NCAA Board of Governors approving settlement terms in the landmark House v. NCAA case, the agreement is expected to usher in a historic revenue-sharing model for college sports. But even in the aftermath of the momentous settlement agreement – which still needs to be certified by U.S. District Judge Claudia Wilken in the coming months – college sports will remain very much an unsettled landscape. The settlement will touch off a host of questions related to the implementation of a revenue-sharing model, gender-equity issues, ramifications for donor-funded NIL collectives and, most sign...
On3
With a settlement in the blockbuster House v. NCAA case in sight within the next week, the question of when, if at all, schools and conferences will give athletes a seat at the negotiating table grows ever louder. The settlement in the antitrust case – which could come anytime before the plaintiffs’ May 23 hard deadline – will mark the first momentous development in a two-step process to radically reshape college sports’ financial model, ushering in a true revenue-sharing model. But that’s only step one. Legal experts and athlete advocates tell On3 that the only sustainable model – and one tha...
On3
As settlement talks in the landmark House v. NCAA antitrust case near a potential conclusion, heightened focus is already centering on consequential next steps for both sides once terms are agreed upon. In the aftermath of the settlement, the NCAA could be joined by an unlikely advocate in its Congressional lobbying efforts for long-sought antitrust protection: Plaintiffs in the House case. On3 obtained a copy of the two-page “basic settlement summary” – first reported by Yahoo Sports – shared with power conference presidents and includes that striking post-settlement curveball. The document d...
On3
As conference realignment churns and a handful of its own schools are looking to leave, ACC commissioner Jim Phillips expressed confidence at conference meetings on Wednesday that the league will keep its media deal with ESPN for the maximum possible duration, into 2036. This is despite there being a reported option for ESPN to pick up by February 2025 to continue holding the media rights for the ACC into 2036. When asked about it on Wednesday, Phillips said the relationship between the ACC and ESPN is strong — the league and network co-operate the ACC Network — and he expects it to continue t...
On3
The NCAA transfer portal will officially close on Tuesday for college football. Just not for every player. According to a memo distributed by conference offices last week from the NCAA, graduate transfers will have until Wednesday, May 1 to file paperwork to compliance offices. This means grad transfers could enter the portal as late as Friday since institutions have 48 hours to submit athletes’ names. The change in direction stems from the NCAA’s changes to transfer legislation earlier this month that stated graduate transfers will now need to enter the portal before their respective sport’s ...
On3
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