partnershipssponsorships
The racing division of automobile manufacturer Porsche, Porsche Motorsport, has partnered with sim racing esports organisation Coanda Esports. As a result, Porsche and Coanda have formed the Porsche Coanda Esports Racing Team. According to a Twitter post, Coanda will become the official esports works team for the German car brand. RELATED:Lamborghini launches esports team The two parties said that the partnership is a ‘long term’ deal, however, did not share details about its exact duration. This is the first factory esports team for Porsche, a company known for its successes in motor racing. ...
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Esports and gaming streaming platform Rooter has announced a partnership with Indian esports organisation GodLike Esports. The partnership will see Rooter receive exclusive streaming rights to GodLike Esports’ teams and content creators. Rooter will also sponsor GodLike’s esports teams. The details of the deal were not disclosed by the two parties. RELATED: Skyesports partners with AMD and Rooter for Skyesports Champions Series The partnership’s scale was not disclosed by the two companies, however, Rooter shared via LinkedIn that more than 35 GodLike creators, esports athletes and influencers...
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North American gaming and lifestyle organisation FaZe Clan has announced a year-long apparel collaboration with entertainment powerhouse Disney. As a result of the collaboration, FaZe and Disney will introduce a ‘tech-vamped’ version of Disney’s iconic Mickey Mouse character called ‘Mickey On The Grid’. RELATED: FaZe Clan appoints Zach Katz as President and Chief Operating Officer FaZe Clan and Disney’s first capsule collection will launch May 28th in The Armory, the organisation’s pop-up store. The collection is available online from May 30th. The Micky On The Grid collection is expected to i...
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Brazilian esports organisationpaiN Gaming has renewed its sponsorship deal with telecommunications company TIM for a third consecutive year. TIM has also signed two paiN Gaming talents — streamer Gabriel ‘Kami’ Santos and the League of Legends player Matheus ‘dyNquedo’ Miranda — to act as brand ambassadors for its broadband product, TIM Live. RELATED: paiN Gaming changes gears with BMW sponsorship Along with Santos and Miranda, paiN will promote TIM Live by displaying the brand on its League of Legends team’s jerseys and through social media activations. According to TIM’s Residential Unit Dir...
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New York-based esports organisation NYXL has partnered with sports and esports agency SPORTFIVE, the two companies have announced. SPORTFIVE will serve as the exclusive commercial sales agency for NYXL and hep support the commercial development of the company. RELATED: Andbox rebrands to NYXL, announces NYC esports development plans NYXL will use SPORTFIVE’s help to support the commercial growth of the company’s esports and gaming initiatives, according to a release. The two companies said they will work together across revenue generation, business development, and sponsorship integration. The...
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Esports tournament organiser ESL Gaming and computer and mobile device manufacturer Lenovo have agreed on an exclusive PC partnership for ESL’s Intel Extreme Masters tournament. Lenovo and ESL will jointly create a series of online and in-person activations around IEM tournaments, showcasing Lenovo Legion gaming computers and equipment. The partnership will start with IEM Dallas, and is set to last at least until IEM Katowice 2023. RELATED: Complexity Gaming signs multi-year deal with Lenovo Lenovo Legion appears to be replacing Acer and its Predator brand as the official PC partner for the IE...
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French esports organisation Team Vitality has announced a partnership with audio brand JBL. Team Vitality players, headquarters and training facilities will be equipped with JBL headsets and speakers as part of the deal. JBL will aso work with Vitality on the research and development of new gaming headphones. RELATED: Team Vitality names Samsung as official TV partner The partnership will also include activations on social media. Initiative Agency and Bold Agency were involved in brokering and supporting the deal. JBL has made a concerted effort to solidify its position in the gaming hardware ...
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North American esports organisation Version1 has announced dairy industry initiative Undeniably Dairy as the Official Nutrition Partner of its Rocket League team. The deal covers the Rocket League Championship Series (RLCS) Spring Split, which ends on July 3rd with the Spring Major to be held in London. RELATED:Version1 promotes Annie Scott Riley and Jake Trobaugh Undeniably Dairy is an initiative organized by the US dairy industry to highlight the nutritional value of dairy and the role played by dairy products in modern lifestyles, the companies said. The deal is an effort by Undeniably Dair...
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Scottish esports event and tournament operator Esports Scotland has partnered with sponsorship management company Strive Sponsorship. The partnership will see Strive help Esports Scotland streamline its commercial approach ahead of the Birmingham 2022 Commonwealth Games, and beyond. RELATED: Global Esports Federation reveals titles for Commonwealth Esports Championships Strive Sponsorships has previously been enlisted by World Rugby and the England and Wales Cricket Board to evaluate the potential of esports, and is now joining forces with Esports Scotland to educate on and improve its sponsor...
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Red Bull has announced the 2022 edition of real-time strategy game Age of Empires’ esports tournament Red Bull Wololo, called Red Bull Wololo: Legacy. The tournament will be played in three Age of Empires (AoE) games that have been updated for modern devices; AoE I: Definitive Edition, AoE II: Definitive Edition, and AoE IV. AMD, BACKFORCE, and AGON by AOC were announced as partners for the tournament. RELATED: Microsoft partners with Mogul for Age of Empires II esports Red Bull Wololo is not a new tournament. First played in 2020, the Age of Empires esports tournament has proven to be popular...
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