Umbro exhibition ‘shows how concept of Englishness is being constantly revised’
Umbro’s new exhibition is being hailed as an illustration of how the concept of “Englishness” is being “constantly revised”. The ‘Umbro 100: Sportswear x Fashion’ at Ambika Gallery in the University of Westminster, tells the story of the Manchester-based sports brand’s development – in the wake of the row over the replacement of the traditional red and white St George’s Cross with a multicoloured one on Nike’s design for the Euros England shirt. Umbro was the official outfitter of England for the majority of 1954 to 2012 and the team’s shirts are a key part of the exhibition – including a 2011...