politicalcampaigns
By Hera Rizwan According to a recent collaborative report by EY and Collective Artists Network, titled ‘The State Of Influencer Marketing in India’, the Indian influencer marketing sector is poised for significant growth, with an anticipated 25% surge, reaching Rs 2,344 crore in 2024. It further suggests expansion to Rs 3,375 crore by 2026. These forecasts highlight the ongoing expansion within the influencer marketing landscape, offering an avenue for brands, marketers, and influencers to capitalise on this thriving industry. Underscoring the notable trend, the report states that 75% of brand...
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By Hera Rizwan Meta, has announced that it is restricting access to its new generative AI advertising tools for political campaigns and advertisers in regulated industries. According to Reuters, this move comes in response to concerns from lawmakers who have cautioned against the potential use of these tools to amplify the dissemination of election misinformation. The company made this decision public by posting updates on its help centre on Monday. "As we continue to test new Generative AI ads creation tools in Ads Manager, advertisers running campaigns that qualify as ads for Housing, Employ...
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