Kim Kardashian's Skims to open flagship stores in the US
Kim Kardashian's Skims is opening permanent stores across the US. The first is in Georgetown, D.C. and is being opening on Thursday (13.06.24), followed by Aventura, Florida, Austin and Houston, Texas, and Atlanta, Georgia. Robert Norton, Skims' chief commercial officer, told WWD of the decision to take the viral online brand to physical stores: "We've been a very successful digital-native brand, but we knew that in order to unlock the next phase of growth, it was imperative that we engage, connect and really build a deeper relationship with the consumer and potential consumers on a physical l...