Increase Your Digital ROI in 2023 with These Advertising Trends
The digital advertising space has changed a great deal in the past few years, driven by changing technology, digital privacy regulations, safeguards that affect ad strategy, and sharp shifts in consumer and business behavior. Add to all this a significant pullback in digital advertising spend, and it’s clear why marketers face a truly disorienting landscape. While it’s likely that the pullback is less of a structural downturn than a reversion to the mean after two years of unsustainable, pandemic-fueled growth, it’s nevertheless prompting many marketers to rethink their strategies and tactics ...