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The market for enterprise applications grew 12% in 2023, to $356 billion, with the top 5 vendors — SAP, Salesforce, Oracle, Microsoft and Intuit — commanding a 21.2% market share between them, according to International Data Corp. “With just 0.2% of market share separating SAP and Salesforce, IDC regards these two companies as statistically tied for the number 1 position in the worldwide enterprise applications market for 2023,” it said in a new study, Worldwide Enterprise Applications Software Forecast, 2024–2028. IDC attributed the market growth to the adoption of AI and generative AI integr...
CIO
Salesforce today announced a first-of-its-kind gen AI benchmark for CRM, which aims to help businesses make more informed decisions when choosing large language models (LLMs) for use with business applications. “Customers don’t just want the best model,” explains Clara Shih, CEO of Salesforce AI. “They want to make sure it’s the best model that’s compliant, fits their security standards, and doesn’t break the bank.” For businesses, Shih says, choosing an LLM for a business application is a constrained optimization problem as they balance cost, accuracy, trust and safety, and speed. “Cost and p...
CIO
El proveedor de software de gestión de las relaciones con los clientes (CRM) Salesforce ha incorporado nuevas capacidades a Sales and Service Cloud con actualizaciones de sus ofertas Einstein AI y Data Cloud. Las actualizaciones de Sales Cloud tienen como objetivo ayudar a las empresas a que las llamadas de ventas sean más productivas, e incluyen una mejora de IA generativa en Einstein Conversation Insights, Sales Signals y Einstein Copilot for Sales Actions. Juntos, pueden ayudar a los vendedores a preparar, realizar y hacer un seguimiento de las llamadas a clientes y prospectos, dijo la comp...
CIO
Customer relationship management (CRM) software provider Salesforce on Thursday added new capabilities to its Sales Cloud and Service Cloud with updates to its Einstein AI and Data Cloud offerings. The updates to Sales Cloud aim to help enterprises make sales calls more productive, and include a generative AI enhancement to Einstein Conversation Insights, Sales Signals, and Einstein Copilot for Sales Actions. Together, they can help sellers prepare for, conduct, and follow up on customer and prospects calls, the company said. The generative AI enhancement for Einstein Conversation Insights (EC...
CIO
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