Traditional Customer Relationship Moments vs. AI Moments
Excerpted from The AI Marketing Canvas: A Five-Step Road Map to Implementing Artificial Intelligence in Marketing, by Rajkumar Venkatesan and Jim Lecinski, published by Stanford University Press, ©2021 by the Board of Trustees of the Leland Stanford Junior University. All Rights Reserved. Q2 2021 hedge fund letters, conferences and more Moments In A Traditional Customer RelationshipLet’s say your New Year’s resolution is to lose weight (stimulus). You’re super-serious this time, so you’re especially interested in personal training. You see an ad on TV for a local gym: Peach Athletic Club (PAC)...