How Google’s Search Engine Algorithm Makes or Breaks Industries
Hummingbird, Pigeon, Phantom, Penguin, Panda. Q2 2021 hedge fund letters, conferences and more No, they’re not the names of heroes or villains in the latest action movie franchise. They’re the titles on one very important playlist: Google’s. If you’ve spent time online as a marketing professional, you’ll be familiar with the Google Shuffle. Just when you think you’ve found your algorithmic groove, Google changes the tune. Which can not only throw you off balance – it can wipe you right off the coveted Google dance card. So if you intend to stay on that card, always be prepared to come up with ...