“Science & Shame” Messages Missing the Mark with Vaccine Holdouts. New PSA Project Tries a Fresh Approach.
The Shoulda Got the Shot project uses emotionally charged, non-political, real-people PSAs to persuade vaccine skeptics to get the jab. Q2 2021 hedge fund letters, conferences and more The Shoulda Got the Shot CampaignLos Angeles, CA (August 2021)—Frank Kilpatrick, like so many others, is alarmed that some 30 percent of the U.S. population haven’t received a COVID-19 vaccine. So, he and his team of concerned citizens have come together to create a Public Service Announcement (PSA) campaign aimed at moving the needle (literally) on these numbers. The thinking behind their project? If what we’re...