'Kidfluencers' Are Internet Stars But Do They Have A Safety Net?
By Titha Ghosh Anantya always had a knack for recording herself on camera–be it unboxing toys or playing dress-up. Now as missmyanand, 13-year-old Anantya is a social media personality with 13.7 million followers on YouTube and 600,000 followers on Instagram. The ‘influencer’ culture has grown rapidly over the past decade and that includes child personalities or “kidfluencers” with large followings on social media. These pages are usually run by the children themselves or their family members. Anantya’s page is managed by her mother Nisha, who says their first upload was 9 years ago. “We recor...