MoviePass returns with an eyeball-tracking ad service
MoviePass has returned with an eyeball-tracking ad service. The subscription service - which shut down over financial difficulties in 2019 - is making a return, but with an advertising service that will pause if users move their eyeballs away from the screen. Founder Stacy Spikes said at an event: "It basically creates a transaction between you and the brand. What's cool about this is your phone, your device, uses your own facial detection. It’s a way to close that loop and make it far more efficient of a system." Although no new prices have been announced yet, users can earn credits to buy mo...