Will AI models take over the beauty scene? Not a chance, says Shiseido creative boss
The global beauty business, encompassing skincare, fragrance, make-up and haircare, is booming. In 2022, it generated around €400 billion in revenue, according to consultancy firm McKinsey & Company. By 2027, it’s expected to grow to a whopping €540 billion, rising by six per cent each year. “Women and men nowadays love beauty and it’s something that you can’t live without. “Especially for the Asian market and Japan, everybody, even in the home, tends to care for themselves,” explained George Sugitomo, Chief Executive Officer of Shiseido Creative, for the Japanese beauty brand Shiseido. Sugito...