thebreak
Cop Your XXL Merch Now BlakeIANA enters hip-hop with a true hustler’s ambition and the essence of a star. She fed her entrepreneurial spirit with her own eyelash extension business while still in high school. From there, modeling and social media content creation led to her first-ever studio sessions in 2022. The result of being in the booth was her debut single, “Bing Bong,” which was released last June. The flossy, braggadocious track immediately raked in millions of TikTok views and garnered praise from rhymers like GloRilla and JT. “Bing Bong” also caught the attention of Murda Beatz, who ...
XXL Mag
Cop Your XXL Merch Now Bay Swag is living a self-fulfilled prophecy. In the same vein as his 2016 debut mixtape, Leader of the New School, the Queens-bred rhymer is just that. Alongside friends and frequent collaborators like Cash Cobain and Chow Lee, Bay Swag is ushering in a wave of New York City hip-hop commonly known as sexy drill, a subgenre focused on turning up and having a good time rather than glorifying any sort of violence. Released in February of 2024, his breakthrough smash “Fisherrr” with Cash Cobain has raked in a staggering 15 million-plus streams across platforms like Spotify ...
XXL Mag
Cop Your XXL Merch Now VonOff1700 is quickly standing out among an up-and-coming generation of Chicago rappers. While Von and his music are certainly influenced by Chi-Town’s signature drill sound, the 21-year-old spitter prefers not to be pigeon-holed into one subgenre. His tough-talking street raps are complemented by warm, bass-heavy 808s that tend to be uptempo and hype. Standout singles like “Opps On Deck” and “Free Brick (Freestyle)” have amassed millions of streams across platforms like Spotify, YouTube and TikTok. In the two weeks since he dropped his debut mixtape #FreeMyHoodF**kYoHoo...
XXL Mag
Cop Your XXL Merch Now Maiya The Don is a true student of the game. She represents the hip-hop legacy of Brooklyn to the fullest with a powerful pen game and pristine punchlines. Maiya’s first taste of hip-hop mainstream success arrived in the form of her 2022 Sisqo-sampled track “Telfy.” The confidence-inducing anthem has raked in over 7 million streams and Spotify. Her debut mixtape, Hot Commodity, has been met with cosigns from the likes of Lil’ Kim, Ty Dolla $ign and Mariah Carey, among others. The BK MC comes through XXL‘s The Break Live for an interview about her new single “Mean It,” be...
XXL Mag
Cop Your XXL Merch Now BossMan Dlow‘s time to shine is now. His impeccable swagger, conversational cadence and booming baritone voice have allowed his breakthrough hit “Get In With Me” to amass 16 million Spotify streams in the two months since its January release and earned him his first spot on the Billboard Hot 100 singles chart. The Port Salerno, Fla. spitter pulls up to XXL‘s The Break: Live to chop it up about Florida rap, the hilarious opening scene in his new music video for “Finesse (Remix)” featuring GloRilla and much more. Watch the interview below. Age: 25 Reppin’: Port Salerno, Fl...
XXL Mag
Cop Your XXL Merch Now At 23 years old, Reuben Vincent’s passion for hip-hop is reminiscent of a bygone era. While his socially conscious lyrics are packed with intellect and masterful wordplay, Reuben’s musical prowess extends beyond the bars through equally skillful production. As the product of two parents who fled their native Liberia amid the country’s first civil war, Reuben Vincent was raised in Charlotte, N.C. Spending his early childhood immersed in West African culture, his older cousins introduced Reuben to hip-hop through the music of 1990’s greats like The Notorious B.I.G. and Tup...
XXL Mag
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