Adobe: ‘AI is not going to replace people, but people that use AI may be replacing those that don't’
“AI is not going to replace people, but people that use AI may be replacing the people that don't use AI.” It was a stark warning from Adobe’s Eric Hall, Chief Marketing Officer of Digital Experience Business at the Cannes Lions Festival of Creativity this year. AI's influence on the creative business sector is growing rapidly, but its exact impact is still unknown. Many leaders are trying to understand and integrate it at both the employee and broader business levels to create transformational impact and future-ready businesses. This is further evidenced by recent research by Adobe which surv...