Carmaker Toyota set to call a halt to Olympic sponsorship deal after Paris Games
With this summer's Paris Olympics on the horizon, reports from Japan have suggested that Toyota will not renew a sponsorship deal with the Games. The Japanese carmaker signed an agreement with the International Olympic Committee (IOC) in 2015, then reported to be worth $835 million (€769.5 million), which is due to expire this year. Toyota is on the highest level of sponsorship (TOP), meaning they have the right to use the Olympic rings and branding in their advertising. The firm is also providing vehicles during this year's Games, which will be used to transport athletes, officials and other ...