toys
New York (AFP) - Toy giant Lego and videogame leader Epic Games joined forces Thursday to launch "Lego Fortnite" in a bid to grow a platform already used by hundreds of millions of people. The game, which like prior Fortnite offerings is free to download, features the colorful animated landscape familiar to gamers but with figures who come from the Danish company's distinct universe. While the setting resembles that of the original Fortnite game, first launched in 2017, the playable space in the Lego version is 19 times as big. In the original Fortnite "Battle Royale," players win by eliminati...
AFP
New York (AFP) - Furby and Polly Pocket are making a comeback -- and don't forget Surge soda and McDonald's Grimace -- as businesses deepen bets around consumers' nostalgia for decades-old brands. In the most recent quarter, McDonald's pointed to the fuzzy purple blob Grimace as a particular source of better-than-expected profits. A berry-flavored milkshake built around the character, who first appeared in the 1970s, lit up social media and boosted sales in the United States where the limited-edition drink was available. "Grimace has been everywhere the past few months -- all over the news, an...
AFP
New York (AFP) - American toy maker Mattel on Wednesday reported a drop in profits compared to last year, due to lower sales including a decline in Barbie products in the second quarter. Profits fell 59 percent compared to this time last year, to $27.2 million, on a 12 percent fall in revenues to $1.1 billion. The first quarter had seen a net loss of $106 million, and analysts had expected a loss of $11 million this quarter. Business was negatively hit by retailers trimming inventory levels and "some overall industry softness," said Chief Financial Officer Anthony DiSilvestro. "At this point, ...
AFP
New York (AFP) - US clothing chain Gap announced Wednesday that it tapped as its next CEO Richard Dickson, the current Mattel president who has been credited with reinvigorating Barbie. Gap, which owns its namesake stores as well as Old Navy, Banana Republic and Altheta, said Dickson will take reins of the company on August 22. Gap's press release described Dickson as a "lead architect in a global corporate transformation that has reinvigorated Mattel's iconic brands, including Barbie, Hot Wheels and Fisher-Price, as well as restored the company to growth and reaffirmed Mattel as an industry t...
AFP
New York (AFP) - Hollywood A-listers have been walking red carpets in hot pink, glitter is back, and companies from The Gap to Burger King are doing rose-colored collaborations: "Barbie" mania is everywhere as the hotly anticipated film hits theaters worldwide. Toy maker Mattel, who first unveiled the iconic doll in 1959, has reached about 100 licensing agreements for everything from roller skates to toothbrushes in connection to director Greta Gerwig's summer flick. Of course, Barbie is big in the beauty world too -- lipsticks, blushes and mirrors all bear the famous logo. "In the 30 years t...
AFP
Washington (AFP) - US toy manufacturer Mattel unveiled a new Barbie doll Tuesday representing a person with Down syndrome, as it seeks to allow more children to see themselves in the popular figure. The toy was brought to market through work with the National Down Syndrome Society (NDSS), to ensure it accurately represents someone with the condition, the company said. "Barbie plays an important role in a child's early experiences, and we are dedicated to doing our part to counter social stigma through play," said Lisa McKnight, executive vice president and global head of Barbie and dolls at Ma...
AFP
Washington (AFP) - American toy manufacturer Mattel has unveiled new specialty Barbie dolls modeled after the famous English primatologist Jane Goodall and her beloved research specimen, a chimpanzee named David Greybeard. The Goodall doll, which Mattel says will be partly made with recycled plastic, sports the researcher's classic beige collared shirt and shorts, as well as a pair of binoculars and a blue notebook. David Greybeard was the chimpanzee on whom Goodall wrote her initial research papers, which documented for the first time the species' usage of tools. "I'd been suggesting it for ...
AFP
New York (AFP) - Macy's unveiled Thursday a plan to showcase Toys "R" Us merchandise, as the famed American department store became the latest retailer to report strong results on a comeback of in-store shopping. Starting next year, consumers will be able to shop for toys at more than 400 Macy's nationwide through a store-within-a-store format, Macy's said in a joint press release with WHP Global, which controls the Toys "R" Us brand. The toy brand known for its colorful Geoffrey the Giraffe mascot had fallen on hard times and struggled to survive as a stand-alone brick-and-mortar chain. Share...
AFP
New York (AFP) - Macy's unveiled Thursday a plan to showcase Toys 'R' Us merchandise in its shops as the famed American department store offered a sunny 2021 forecast that sent shares soaring. Starting next year, consumers will be able to shop for toys at more than 400 Macy's nationwide through a store-within-a-store format, Macy's said in a joint press release with WHP Global, which controls the Toys "R" Us brand. The toy brand known for its colorful Geoffrey the Giraffe mascot had fallen on hard times and struggled to survive as a stand-alone brick-and-mortar chain. Macy's touted the partner...
AFP
New York (AFP) - It's always "better to shop a little early" for the holidays, but this year, says Judy Ishayik, co-owner of a New York toy store, "We are telling people to shop for Christmas in September." Global shipping snags are causing shortages, delivery delays and price increases -- all headaches for toy stores and manufacturers. Ishayik's store, Mary Arnold Toys, has been selling toys for 90 years in the upscale Upper East Side section of Manhattan. At first glance, the shelves appear well stocked. But at the back of the store and in the basement where the inventory is stored, there is...
AFP
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