From Madonna to Taylor Swift: The rise of the celebrity trademark
Taylor Swift earlier this month filed a trademark for a section of her tour, "Female Rage: The Musical", showcasing songs from her new album "The Tortured Poets Department". This isn't the first time the international star, now worth more than $1 billion, has applied for legal rights over phrases related to her brand. As well as trademarking her name, initials, and album titles, Swift has also made headlines for more obscure requests. Using a number of her lyrics, at least in a commercial context, could now get you into hot water. Trademarked lines include "This Sick Beat", "...Ready For It?",...