'A guy walks into a VAR': Did technology improve — or ruin — football as we know it?
Aside from the exploits of our national sporting heroes on the football pitches of Germany, eyes have been glued to other goings-on on the field from a tech point-of-view. From smart-enabled match balls and artificial intelligence to cryogenic recovery chambers, football is being transformed by the cutting-edge technology available to players, coaches, and officials. Nowhere is this more evident than at the Euro 2024 tournament, where advancements in areas such as equipment and sports science have been deployed on and off the field, designed to improve the game, the fan experience, and player ...