womensissue
Created in 1971 by a young female copywriter in the US, the now infamous L'Oréal ‘Because I’m worth it’ slogan, affirming female worth, came at a time when men were dominating the conception of female-targeted advertising. “It was at the beginning of feminism in the US. And claiming the self-worth of a woman in an advert, it was really the first time it happened,” Delphine Viguier-Hovasse, Global Brand President at L'Oréal Paris, told Euronews Culture at the Cannes Lions International Festival of Creativity. “It has been building the whole story of [**L'Oréal Paris**](VivaTech 2022: Luxury gro...
Euronews (English)
Austria was the top country in Europe for women’s health, ranking third on a global index, according to a new report. The country initiated an action plan with 40 measures specifically for women’s health in 2017. Germany, Denmark, Poland, and the Czech Republic were the other EU countries among the top 10 in the world on women’s health. This is the third year that the company Hologic published the Women’s Health Index, a survey conducted with more than 147,000 participants from 143 countries and territories. The data was gathered in 2022 and analysed in 2023. The index takes into consideration...
Euronews (English)
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