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By Nivedita Niranjankumar In a reel posted on Paltu Paltan, an Instagram account mocking opposition parties with 1 lakh 64 thousand followers, two Muslim men tell a Hindu man that if Congress comes to power, they will get half of his assets. One of the actors, playing a Muslim man, is 15-year-old Ashish Pandey from Bihar. Created in June 2022, Paltu Paltan has over 3000 posts, only following right wing and official Bharatiya Janata Party accounts with each reel garnering a little less than 10,000 likes. Pandey, who just appeared for his 10th standard exams, is part of a group called MVS Films,...
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By Archis Chowdhury At the peak of the coronavirus pandemic, millions of YouTube users were watching videos in Greek and Arabic that encouraged them to boycott vaccinations or treat their COVID-19 infections with bogus cures. For years before this, several YouTube videos had already promoted false cures for cancer. The video sharing giant wasn’t doing much to combat its problem of misinformation. So, two years ago, a global coalition of 80 fact-checking organisations, including BOOM, wrote a letter to YouTube, telling them they are not doing enough to tackle the spread of falsehoods on its pla...
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By Akshit chawla On March 8, 2024, a month before the Lok Sabha Election, National Creators Awards were handed out to 23 creators in 20 categories by Prime Minister Narendra Modi. These awards aim torecognise creators doing exceptional work in different fields, such as social change, culture, education, and more. At the awards ceremony, the prime minister said, “In the next few days, Lok Sabha elections will be happening – do not think that today’s event is being organised because of that”. While PM Modi categorically said that the purpose of the awards has nothing to do with the elections, it...
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By Kashif Kakvi Bhopal — June 2020 was an unforgettable month for Veer Sharma, an Indore-basedsocial media influencer. When the Indian government banned the Chinese-owned social media app TikTok, the 29-year-old lost his 7 million followers overnight. “He cried for days after TikTok got banned in India,” said Veer Sharma’s sister Preeti Mishra (39). “He didn’t leave home for almost a month. He lost fame and money overnight,” she added. Exactly three years later, in June 2023, Veer shared a photo and a reel on Instagram of his meeting with the then Madhya Pradesh Chief Minister Shivraj Singh Ch...
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By Hera Rizwan Mohammed Sufiyan, 22, saw an opportunity to break free from the routine of his sales job in Narayanpet district, Telangana after watching a compelling YouTube video offering a lucrative job opportunity in Russia. His family hasn't spoken to him in 20 days now. Coming from a family with low income, Sufiyan has a physically challenged mother, a father employed as a driver, and a brother. In an effort to improve their financial circumstances, he decided to take a chance. Intrigued, he enrolled for the job, agreeing to the terms that involved a substantial payment of 3 lakhs and mai...
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By Hera Rizwan Captivated by a compelling YouTube video offering the allure of a lucrative job opportunity in Russia, 22-year-old Mohammed Sufiyan saw an opportunity to break free from the routine of his sales job in Narayanpet district, Telangana. Coming from a family with low income, Sufiyan has a physically challenged mother, a father employed as a driver, and a brother. In an effort to improve their financial circumstances, he decided to take a chance. Intrigued, he enrolled for the job, agreeing to the terms that involved a substantial payment of 3 lakhs and maintaining secrecy until he r...
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By Titha Ghosh A plotline that seems better suited to an unsettling hallucination, an army of toilet-headed villains—depicted as singing while peeping out of the bathroom mainstays—has taken over the world. To the point that it is YouTube’s top trend of the year, headlining 2023’s “Year On YouTube” recap. In February, a YouTube channel debuted an animated series called Skibidi Toilet and it’s since exploded on the platform. But an outsider coming across it for the first time while browsing YouTube Shorts might be confused by its massive popularity. Skibidi Toilet is a web series of YouTube vid...
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By Asad Ashraf When thirty two-year-old Akash Kumar, also known as Murli Wale Hausle, a renowned snake rescuer from Jaunpur in Uttar Pradesh, rescued snakes into forests in eastern Uttar Pradesh, a camera followed him. The act was filmed and the footage shared on social media platforms such as YouTube, Instagram and Facebook. In the heartlands of India, a group of unsung heroes is rewriting the narrative around one of the most misunderstood creatures in the ecosystem – snakes. The legal challenges imposed by the forest department do not deter them from busting myths about snakes and taking ove...
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By Titha Ghosh A video of a man laying on a table while two male “chiropractors” literally knead his stomach, is going viral online. The account has over 250,000 followers and almost all videos show individuals lying on a table while one or two others hover over them, either bending their hips or necks until it cracks. Viewers laud the efforts of the chiropractor while other comments find the event funny. Another chiropractor with over 80,000 followers, does regular social media “live” chats, and hundreds of comments come flooding in, asking for rates of sessions and availability. In recent ti...
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By Aarushi Agrawal It’s been a busy workday for 19-year-old Ashish Kashyap, a construction laborer in Neemrana in Rajasthan. But just after a short break, he forces himself to step out again. He’s going to find a local attraction to make his next YouTube video. He’ll do his research, film himself at the place, edit and upload the video on YouTube, all before going to bed. Tired as he is, he must force himself to do what’s a lot like a second job, because he’s in dire need of additional income. And he believes YouTube will drive his success story. Ashish, with 334 subscribers, and a combined 32...
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