By DANIEL CONSTANTE / Shutterstock
What if you could charge viewers for access to certain TikTok videos? That's the latest concept being launched by the Chinese giant as it seeks new ways to build loyalty and draw in audiences. Like Only Fans or Twitter Blue, "Series" is a feature on the social network that allows creators to monetize their content. Here's the lowdown.
What if you could charge viewers for access to certain TikTok videos? That's the latest concept being launched by the Chinese giant as it seeks new ways to build loyalty and draw in audiences. Like Only Fans or Twitter Blue, "Series" is a feature on the social network that allows creators to monetize their content. Here's the lowdown.
TikTok is keen to give a boost to the long video format. In a bid to retain its creator talent, the platform is offering them a new way to monetize their content. With "Series," TikTok enables them to create a paywall to access select videos. Creators will be able to publish a collection of up to 80 videos, each lasting a maximum of 20 minutes. They will be able to charge between 1 and 190 dollars for access to these "premium" videos. The creators will be able to choose their own rates.
For the launch, TikTok will only deduct processing and usage fees for app stores, which represents about 30%, The Verge reported. The Chinese social network has not yet indicated how revenue will be shared between creators and the platform thereafter.
But just because it's behind a paywall, don't expect it to be racier than normal. Creators will still have to respect the platform's rules of use for these paywalled videos.
Access to these "Series" of content can be purchased either through direct links in the video or directly on the user's profile.
For now, this new monetization feature is only available to a handful of content creators. However, TikTok says that "applications to join [will be] opening in the coming months."
