The Series 1 e-scooter by LAVOIE – McLaren Applied’s new premium micro mobility company – is now available to pre-order at the LAVOIE website at 6 PM BST Thursday 22nd June.
LAVOIE is to launch the Series 1, a high performance, premium folding electric scooter. The Series 1’s unique patent-pending FlowFold technology unfolds a host of features. It unfolds safety with a longer, wider deck for better stability and smooth automotive-like handling. But the Series 1’s real party trick is unfolding the world the rider calls home. Unfolding a career released from uncomfortable, time-consuming commuting. Unfolding passions, interests, and side-hustles by seamlessly blurring work and play. Unfolding discovery and curiosity as riders explore the rich, layered worlds they call their homes.
The first 469 customers will have the opportunity to pre-order an exclusive Founders Edition of LAVOIE’s ground-breaking e-scooter. The limited-run Founders Edition features a unique numbered plaque that has been designed by the famous design and engineering house CALLUM; This limited edition of 469 units pays tribute to the first electric two-wheel vehicle patented in April 1869. Founders Edition owners will get exclusive access to early product releases, updates, and private events.
The Series 1 comes in two versions defined by their battery size. The standard Series 1 has a capacity of 468Wh and retails at £1,890, while the 702Wh Series 1 Max retails at £2,190. This translates to a range of 40 km/25 miles for the Series 1 and 60 km or 38 miles for the Series 1 MAX per single charge, at an average speed of 20 kph/12 mph in urban environments. The unrestricted top speed of the Series 1 is over 40 kph/25mph, and will be shipped restricted to 25 kph/15mph in relevant regions.
All models of the Series 1 can be pre-ordered now (Thursday 22nd June) with a fully-refundable deposit of £500 via the LAVOIE website, with confirmed production slots being allocated to customers upon placing an order. The option to pre-order with a full payment deposit and a 5% discount is also available.
LAVOIE has made safety one of its development priorities. The Series 1 battery is housed in a waterproof hard shell, and designed and certified to meet the most stringent American and European safety standards. It is expected to be one of the safest devices in the industry while delivering world class performance, in line with the brand’s heritage.
The LAVOIE 250W charger works fast, giving a full battery charge in less than three hours. Series 1 has three power modes, so the rider can choose how their journeys should feel, from powerful to relaxing. Mode 1 is a slower eco option, Mode 2 is for cruising efficiently and comfortably, Mode 3 is for ultimate power and full throttle. Each mode’s power and top speed can be tuned via the LAVOIE App.
The Series 1’s most defining feature is its FlowfoldTM folding system. A single press of a button collapses the stem and moves the wheel above the deck, offering a disruptive form factor. FlowfoldTM enables a longer, wider deck while allowing the Series 1 to fold into one of the most compact e-scooters of its category. This translates to a much safer and more comfortable ride through a higher stem angle giving automotive-like steering, a freer foot position, and better shock and vibration absorption. FlowfoldTM also makes the kickstand obsolete. An intermediate position, called Park Mode, sets the e-scooter into a perfectly stable, padded, resting position.
Rider and road safety are inherent to the Series 1’s design ethos and LAVOIE’s approach to redefining micro mobility. Series 1’s refined lighting system has been engineered to significantly improve safety. A light halo, presence lights, rear brakes and rider illumination LEDs all highlight the user’s position on the road, while indicators make turning safer.
Aligned with LAVOIE’s commitment to improving emobility, and its performance automotive heritage, Ian Callum and his design and engineering house joined the journey to create the Founders Edition’s plaque and the exclusive colour scheme of the Series 1. Four colours are available: Silent White, Racing Green, Electric Blue and Sunset Orange. Each version is illustrated here.
The Series 1 and Founders Edition models can be pre-ordered on Thursday 22nd June by visiting https://www.lavoielectric.com/ .
Estimated Real Range Based on a 75kg, 1.75m tall rider in mode 2 in an urban environment*
Eco: 50km(Standard)/70km(Max) & average speed of 15kph
Cruise: 40km(Standard)/60km(Max) & average speed of 25kph
Sport 25km(standard)/35 km(Max) & average speed of 40kph
Ian Callum, Design Director at CALLUM, said: “Inspired by LAVOIE’s ambition to effect change in micro mobility through innovative design, our vibrant colours bring life and movement to the future of transportation. We are pleased to collaborate with a brand at the forefront of advancing personal mobility.”
LAVOIE CEO, Eliott Wertheimer, said: “We are proud to launch the Series 1. After years of development and significant innovation, we are confident our e-scooter will lead towards improving micro mobility to automotive standards. The trust from our first customers, our Founders, is extremely important to us. The 469 units of the Founders Edition will be produced to thank them through a beautiful, uniquely numbered, vehicle. They will also benefit from early access to our upcoming launches, news and events.”
ABOUT LAVOIE
LAVOIE, founded by McLaren Applied, born of British motorsport, is driven by a desire to redefine urban mobility with high end solutions that help us live better. Series 1, our first premium electric scooter reimagines form factor with unique folding technology. Flowfold™ not only folds to fit into your life, it unfolds a whole lot more. From unfolding safety, portability and comfort, to unfolding your world, your career, your passions. Operating at the intersection between high-end design and superlative performance, LAVOIE is set to redefine micro-mobility. www.lavoielectric.com
ABOUT CALLUM
CALLUM is a design and engineering business creating bespoke and limited-edition products. CALLUM is focused on design, lifestyle and travel, taking on projects that intrigue, excite and tell a story. It is a collaboration of talented individuals with experience across art, audio, automotive, fashion and motorsport brands.
Nimble and agile, CALLUM produces exquisite design supported by quality execution, with its 30,000 sq. ft Warwick facility housing the latest technology to deliver design, prototyping, machining and trim services.
Amongst its founding members is British designer Ian Callum CBE, admired for his prolific automotive work, which includes the Aston Martin Vanquish, Vantage and DB9, Jaguar F-Type, F-PACE, XJ and, most recently, the World Car of the Year Award-winning I-PACE, amongst others.
